Warner Bros Discovery (WBD) has announced its pioneering plans for the 2024 Paris Olympic Games, scheduled to kick off later this month. The company has outlined its vision for extensive coverage of the Games, describing it as “wall-to-wall.” Eurosport, a leading sports network owned by WBD, will broadcast the events across 47 markets in 19 languages. This comprehensive coverage will be available through the Max platform and Discovery+, as well as on various television channels under the Eurosport umbrella.
Diverse Lineup of Talent
One of the key highlights of WBD’s coverage is the impressive lineup of presenters and commentators. The team includes renowned sports stars and TV personalities from different European countries. From Germany’s Boris Becker to the UK’s Tom Daley and Sweden’s Carolina Klüft, the mix of talent promises to provide insightful commentary and analysis throughout the duration of the Games. Additionally, the presence of local market studios and a rooftop studio near the iconic Eiffel Tower adds a unique touch to the broadcast.
WBD is set to revolutionize the viewing experience for fans with innovative streaming features. Each of the 32 Olympic sports will have a dedicated page on the platform, allowing users to customize their viewing preferences. Gold medal alerts will keep viewers updated on upcoming events, while timeline marker features for 15 sports will enable quick navigation to key moments. The blend of live events, highlights, and additional coverage on Eurosport 1 and Eurosport 2 apps promises a comprehensive viewing experience.
Engaging Content and Original Productions
In addition to live coverage, WBD is offering engaging content to enhance the viewer experience. Snapchat content will offer behind-the-scenes glimpses, while Looney Tunes characters will provide informative explainers in “Looney Tunes: Sports Made Simple” shorts. A Eurosport-produced documentary titled “4 August – An Olympic Odyssey” will delve into historic moments from past Olympic Games, adding a nostalgic element to the coverage. These initiatives aim to captivate and entertain audiences throughout the duration of the Games.
Scott Young, Group SVP Content, Production, and Business Operations at WBD Sports Europe, emphasized the company’s commitment to delivering top-class coverage. With a team of over 100 Olympians providing insights and analysis, WBD aims to bring the Olympic experience to life for millions of fans across Europe. The enhanced features on the Max and Discovery+ platforms are designed to offer an unparalleled viewing experience, driving greater fandom, entertainment, and passion among viewers.
Reflecting on the success of the previous Olympics in Tokyo, where over 175 million viewers engaged with WBD’s coverage, the company is poised for a groundbreaking event in Paris. The Paris Olympics, scheduled to begin on July 26 and conclude on August 11, are expected to set new benchmarks for sports broadcasting and fan engagement. With a focus on innovation, diversity, and compelling content, WBD is gearing up to ignite the Olympic spirit like never before.
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