The Unexpected Success of “It Ends With Us” at the Box Office

The box office is in for a truly special weekend, as a film adaptation of Colleen Hoover’s novel “It Ends With Us” is making waves. The movie, starring Blake Lively and directed by Justin Baldoni, has exceeded all expectations with a staggering $7 million in previews on its opening day. This unexpected success has caught the attention of industry insiders, who are now reconsidering their initial projections for the film.

Initial tracking for “It Ends With Us” predicted a modest $15 million opening, but the film has surpassed all expectations with industry projections now soaring to $40 million or even higher. The film’s success is particularly noteworthy given its genre, as femme-driven movies have struggled to attract audiences in recent years. However, “It Ends With Us” seems to have struck a chord with viewers, particularly female book readers who have turned out in large numbers for the film.

Several factors have contributed to the unexpected success of “It Ends With Us.” Colleen Hoover’s popularity as an author, Blake Lively’s star power, and the inclusion of a Taylor Swift song in the trailer have all helped generate buzz around the film. Additionally, the coincidence of Lively’s husband, Ryan Reynolds, and Hugh Jackman both having films in theaters has added to the film’s appeal. This perfect storm of factors has created a unique opportunity for “It Ends With Us” to shine at the box office.

Regardless of where “It Ends With Us” lands in the box office rankings this weekend, the film’s success sends a clear message to Hollywood. The industry must reevaluate its approach to streaming and genre films, as there is still a substantial audience for quality cinema. The success of “It Ends With Us” serves as a reminder that there is still gold to be found in traditional theatrical releases, and that streaming platforms should not be the sole focus for studios.

The unexpected success of “It Ends With Us” at the box office is a testament to the power of a well-crafted film with strong performances and a compelling story. This weekend’s box office results are a wake-up call for Hollywood to reconsider its priorities and invest in quality cinema that can attract audiences to theaters. “It Ends With Us” has defied expectations and set a new standard for femme-driven movies, proving that there is still a place for original, character-driven storytelling in today’s film landscape.