NEON’s latest release, Longlegs, has taken the box office by storm with an astounding $2.5M-$3M in previews. This unexpected success has set the bar high for the specialty distributor, surpassing previous Thursday night previews for their films. The anticipation around the film has led to speculation of a $10M-$15M opening, potentially outshining other major releases like Fly Me to the Moon.
Longlegs features Maika Monroe as an FBI agent delving into a chilling serial killer case intertwined with elements of the occult. Nicolas Cage also stars in the film, adding to its star power. NEON’s strategic marketing approach, which excluded Cage from promotional materials until the first trailer, has generated intrigue and curiosity among audiences.
One of the most talked-about promotions for Longlegs involved a partnership with Alamo Drafthouse Brooklyn, offering teenagers a chance to watch the film unaccompanied by parents. The cinema experience promised by NEON included the presence of “bloody nuns” to ensure the safety of the young viewers. This unconventional marketing approach has created buzz and heightened interest in the film.
Initially projected to perform modestly, Longlegs has surpassed all expectations with its impressive previews. The dark and mysterious themes explored in the movie, paired with standout performances by the cast, have fueled anticipation for its wide release. As the film continues to generate excitement and intrigue, industry insiders are closely watching to see if it will exceed projections and become a breakout hit.
NEON’s Longlegs has emerged as a game-changer in the world of horror films, setting new standards for box office success. With record-breaking previews, a unique marketing strategy, and a compelling storyline, the film has captured the attention of audiences and critics alike. As the movie prepares for its full release, all eyes are on Longlegs to see if it will continue its path to success and solidify its position as a standout in the genre.
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