The Blockbuster Success of ‘It Ends with Us’

Sony/Wayfarer Studios’ latest film, ‘It Ends with Us’, has shattered expectations by reaching over $100 million at the domestic box office in just 11 days. This anomaly romance drama, based on the novel by Colleen Hoover, has captivated audiences with its powerful portrayal of a young woman’s struggle with domestic abuse. While not Blake Lively’s highest-grossing live-action film domestically, it is on track to surpass her previous record set by ‘Green Lantern’ in 2011.

For director Justin Baldoni, ‘It Ends with Us’ marks a significant milestone as his highest-grossing film to date. The movie continues to draw in audiences, making $2.8 million on Monday alone across 3,739 theaters. With a total gross of $100.4 million domestically and $180 million globally, the film’s success is a testament to the power of female-driven stories and original content at the box office.

Sony Pictures Co-Head of Global Theatrical Marketing, Danielle Misher, expressed pride in the film’s achievements, stating that the success of ‘It Ends with Us’ highlights the importance of showcasing female agency and triumph on the big screen. The nuanced and layered marketing campaign for the film has resonated with audiences, contributing to its successful run in theaters.

Despite facing tough competition from other big releases, such as 20th Century Studios’ ‘Alien: Romulus’ and Disney/Marvel Studios’ ‘Deadpool & Wolverine’, ‘It Ends with Us’ has managed to hold its own in the box office rankings. While ‘Alien: Romulus’ took the top spot on Monday with $3.7 million, ‘It Ends with Us’ secured the third position with $2.8 million, solidifying its status as a box office hit.

As ‘It Ends with Us’ continues to gain momentum at the box office, industry analysts predict that the film’s success will only grow in the coming weeks. With positive word of mouth and strong critical reviews, the film is poised to become a standout success story in the realm of female-led dramas. As the highest-grossing movie of 2024 domestically, ‘It Ends with Us’ has cemented its place as a must-see film for audiences of all ages.