The upcoming sequel to the popular 1996 action movie, Twisters, starring Glen Powell and Daisy Edgar Jones is generating quite the buzz in the entertainment industry. According to tracking data, the film is projected to have an impressive $50 million opening weekend, with the lower end of the forecast at $45 million. Despite the unpredictability of the current market conditions, factors such as walk-up business and a heatwave are contributing to the elevated expectations for this much-anticipated sequel.
The original Twisters movie, released in 1996 by Warner Bros and directed by Jan de Bont, opened to $41 million and went on to gross an impressive $241.7 million domestically. This success has paved the way for the sequel, with the studio once again placing its bets on the thrilling tornado-filled storyline. With international distribution handled by Warner Bros this time around, the anticipation for Twisters is at an all-time high.
According to tracking service Quorum, the primary demographic showing interest in watching Twisters in theaters is men under 35, closely followed by women over 35. While younger women make up the lowest quadrant in terms of interest, overall tracking indicates that the film appeals to a wide range of audiences, making it a three-quadrant strong contender. Directed by Lee Isaac Chung and written by Mark L. Smith, the film is expected to draw in a diverse audience seeking a mix of action and suspense.
Marketing Impact and Social Media Buzz
Leading up to its release, Twisters has been making waves in the digital sphere, particularly after becoming one of the top trailers following the Super Bowl in February. With a social media viewership exceeding 29 million, the film has garnered significant attention, indicating a strong long-term interest from audiences. This marketing success positions Twisters as a potential summer blockbuster, joining the ranks of other highly anticipated releases such as Deadpool & Wolverine, Kingdom of the Planet of the Apes, and Wicked.
As the summer movie season heats up, Twisters faces stiff competition from other major releases, including Universal’s Despicable Me 4, set to dominate the box office during the Independence Day holiday. With a projected opening of over $100 million in its first five days, the fourth installment of the Despicable Me franchise poses a formidable challenge to Twisters. Despite the tough competition, the sequel’s strong marketing campaign and loyal fan base are expected to propel it to success in the crowded summer movie market.
The much-anticipated release of Twisters is poised to make a significant impact on the box office, drawing in a diverse audience with its thrilling storyline and high-octane action sequences. With strong marketing momentum and a solid fan base from the original film, Twisters is positioned to be a standout success in the competitive summer movie landscape.
Leave a Reply