The highly acclaimed festival, South by Southwest (SXSW), is expanding its reach to Europe with the launch of SXSW London in 2025. This inaugural event is set to take place from June 2 to June 7 across 20 venues in the vibrant Shoreditch area of east London. Following successful editions in Austin, Texas, and Sydney, Australia, SXSW London aims to attract a diverse audience of 20,000 attendees with its unique blend of tech, music, screen, and general arts programming.
Opportunities for UK Artists
UK artists are being urged to submit their ideas and works for potential inclusion in the SXSW London lineup. A special platform will be launched in the fall to facilitate the submission process and provide a platform for local talent to showcase their creativity. Additionally, organizers plan to introduce a skills development program post-event to further support artists in their professional growth.
Notable Additions to the Team
As preparations for SXSW London ramp up, the festival has welcomed key personnel to its team. Anna Bogutskaya, a seasoned professional with experience at notable institutions such as BFI and Edinburgh International Film Festival, joins as Head of Screen. Beth Greenacre, known for her work with the David Bowie collection, comes on board as Visual Arts Advisor. Clare Morris, who previously led marketing efforts at Cannes Lions Festival of Creativity, will assume the role of Director of Marketing and Communications. These hires reflect SXSW London’s commitment to assembling a talented and diverse team to deliver an exceptional festival experience.
Randel Bryan, Managing Director of SXSW London, highlighted the festival’s distinctive format, designed to provide attendees with a wide range of programming in a condensed timeframe. By running conference, music, screen, and arts programs simultaneously, SXSW London aims to offer attendees a variety of networking opportunities and immersive experiences. The choice of Shoreditch as the festival’s location adds an extra layer of uniqueness, with a mix of indoor and outdoor spaces set to host creative and artistic expressions.
While SXSW London gears up for its European debut in June 2025, the original SXSW event in Austin, Texas, will continue its tradition from March 10 to March 15. As the flagship festival, SXSW Austin remains a cornerstone of innovation and creativity in the tech, music, and arts industries, drawing attendees from around the world for a truly immersive experience.
In closing, the launch of SXSW London represents an exciting new chapter for the renowned festival, promising a dynamic blend of programming, talent, and experiences in the heart of one of Europe’s most vibrant cultural hubs. With its expansion to Europe, SXSW continues to push boundaries and create opportunities for artists, industry professionals, and enthusiasts to connect, collaborate, and celebrate creativity on a global scale.
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