In an impressive turn of events within the independent film distribution landscape, Jasper Basch has rejoined Greenwich Entertainment as partner and head of distribution. This comes after a successful tenure at Variance Films, where his strategic acumen and a strong grasp of market trends significantly bolstered the company’s box office performance. Basch’s return to Greenwich
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In a landscape where traditional cable TV continues to face challenges in viewer engagement and advertising revenue, Comcast’s upcoming spinoff, Versant, emerges as a beacon of innovation. This two-year advertising sales agreement with NBCUniversal represents a crucial juncture for both entities, allowing them to harness synergies while adapting to an evolving market. The arrangement leverages
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