Pepsi has recently launched a new campaign titled “Make Your Gameday Epic” to kick off the new NFL season. This campaign, featuring Megan Thee Stallion as Empress Megan, is set to fire up excitement among fans. In collaboration with NFL superstars turned Gridiron Gladiators such as Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce, Pepsi has brought together a star-studded cast for this epic battle.
Megan Thee Stallion will be showcasing her talent not only in music but also in a new light as she covers Queen’s iconic song “We Will Rock You” with fresh lyrics. The campaign, drawing inspiration from the upcoming Gladiator II film and the original Pepsi campaign from 20 years ago, aims to create a visual spectacle that captures the energy and intensity of the sport.
With Ridley Scott Associates and Paramount Brand Studio on board, the campaign has been directed by Jake Scott in collaboration with Paramount Pictures. Jake Scott expressed his excitement about bringing the epic world of Gladiator II to life in a modern and dynamic way through this Pepsi campaign. The collaboration with Pepsi and the incredible talent involved has made this project truly unforgettable.
Paramount Pictures’ President of Worldwide Marketing & Distribution, Marc Weinstock, emphasized the magnitude of this promotional program, spanning across theatrical marketing, CBS Sports, and Paramount Global networks. The campaign is set to create a buzz like never before, resonating with fans of music, sports, and entertainment alike.
Jenny Danzi, Head of Brand Marketing at Pepsi, highlighted the fact that this gladiator-inspired campaign continues the brand’s tradition of being at the forefront of culture and collaboration with iconic artists. The campaign is all set to create a dynamic and engaging experience for consumers, leaving fans eagerly anticipating the start of the new NFL season.
Aside from the main campaign, Pepsi has introduced the “My Roman Empire” Portrait Generator Tool, allowing fans to visualize themselves as Gladiators or Roman Royalty. Additionally, a limited line of collector Talking Cans featuring Pepsi’s Gladiator talent with built-in Augmented Reality capabilities is set to hit store shelves in early November, adding an interactive element to the campaign experience.
Pepsi’s latest campaign featuring Megan Thee Stallion and the upcoming Gladiator II film promises to be a grand and unforgettable experience for fans. With a stellar cast, a creative twist on a classic song, and innovative initiatives, Pepsi is set to make an impact and set the stage for an epic NFL season ahead.
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