Netflix is making a significant push to expand its Chinese-language content slate, with a focus on Taiwan. The streamer’s head of Chinese Language Content, Maya Huang, recently detailed the originals strategy for the region, highlighting partnerships and new series set to premiere soon. One of the most anticipated series, “Born for the Spotlight,” will feature Taiwanese actresses Hsieh Ying-xuan and Cheryl Yang in leading roles. The show is set to premiere at the Busan International Film Festival before making its debut on Netflix on November 7.
Huang emphasized the importance of creating content that resonates with the local Taiwanese audience. She stated that while Chinese-language content has a broad reach, Netflix is specifically targeting Taiwanese viewers and the broader APAC region. By prioritizing stories that reflect the culture and history of Taiwan, Netflix aims to engage and connect with viewers on a deeper level. The upcoming titles, such as “The Resurrected” and “Forget You Not,” further demonstrate the streamer’s commitment to serving the local audience.
In order to strengthen the production ecosystem in Taiwan, Netflix has been making long-term investments in local talent. By collaborating with organizations like the Taiwan Creative Content Agency (TAICCA), the streamer aims to support and elevate the quality of storytelling and production in the region. Huang highlighted the Netflix Fund for Creative Equity initiative as an example of this commitment, emphasizing the importance of safety and respect on set for all involved.
One of the key successes for Netflix in the region has been the series “Copycat Killer,” adapted from a Japanese novel. Huang praised the local creators for their ability to translate the story into a relatable and engaging narrative for Taiwanese audiences. The show not only resonated with viewers in Taiwan but also gained popularity in other Chinese-speaking regions. This success showcases the talent and creativity of Taiwanese producers, writers, and directors in creating content with a global appeal.
As Netflix continues to expand its Chinese-language content slate, the focus on Taiwan and the APAC region remains a priority. By investing in local talent, partnering with organizations, and producing high-quality original series, the streamer is poised to capture the attention of viewers in the region and beyond. With a strong emphasis on storytelling, cultural relevance, and universal themes, Netflix is paving the way for a new era of Chinese-language content in the global entertainment landscape.
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