Two new films, Blink Twice and The Crow, had early previews on Thursday, but both are not expected to make a significant impact at the box office this weekend. Blink Twice, directed by Zoë Kravitz and featuring Channing Tatum, had solid reviews at 78% on Rotten Tomatoes, but only managed to earn $820K in previews. Additionally, despite receiving critical support, the audience reaction was not as enthusiastic, with only three stars on PostTrak and a 50% definite recommend. On the other hand, The Crow received only 1 star, indicating a potential poor performance. With these disappointing numbers, it seems like potential D+ CinemaScores could be in the future for these films.
In contrast to the underperforming films, Sony Affirm’s The Forge received positive feedback from moviegoers, earning five stars and an 88% definite recommend. The faith-based movie, directed by Alex Kendrick, had a successful Thursday night with $600K in earnings. With a modest budget of $5M, The Forge looks promising, despite not being likely to reach the success of Kendrick Brothers’ previous hit, War Room.
This weekend, the box office battle will likely be dominated by Disney movies, with Alien: Romulus and Deadpool & Wolverine in the mix. Alien: Romulus is expected to come out on top with an estimated $18M versus Deadpool & Wolverine’s $17M. Directed by Fede Alvarez, Alien: Romulus has been performing well in its first week, surpassing the earnings of previous installments like Alien: Covenant. However, it still falls short of Prometheus, the highest-grossing film in the franchise.
Other Box Office Updates
As for other releases, It Ends with Us from Sony and Wayfarer Studios continues to perform steadily, with a running total of $108.9M after its second week. Fathom Events’ Coraline 15th anniversary event grossed $1.3M in its first week, adding to its impressive lifetime cume of $101.4M. These numbers indicate a strong interest from audiences in both new and nostalgic content.
The box office landscape this weekend offers a mix of highs and lows, with some films struggling to find their audience while others exceed expectations. As the weekend progresses, it will be interesting to see how audiences respond to the diverse range of offerings on the big screen.
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