Imax has recently announced a strategic partnership with Muvi Cinemas, Saudi Arabia’s largest exhibitor, to open four new Imax With Laser locations at some of the most prominent commercial centers in the country. This move signifies Imax’s commitment to expanding its footprint in the region and providing audiences with an immersive cinematic experience like never before.
By establishing these new Imax locations, Muvi CEO Adon Quinn expressed his enthusiasm for delivering exceptional cinematic experiences to guests and solidifying their position as the market leader in the region. The partnership with Imax underscores Muvi’s dedication to offering unparalleled, world-class entertainment to its audiences.
Imax CEO acknowledged the significant growth the company has experienced in Saudi Arabia in recent years but also identified untapped potential in the market. Saudi Arabia has emerged as a prime market for diverse Imax content, with blockbuster titles like Oppenheimer and Bad Boys: Ride or Die resonating strongly with audiences.
With the addition of these new Imax locations, Saudi Arabia continues to be a key market for Imax, with the country consistently ranking among the company’s top 20 worldwide. Imax’s plans to release a record number of “Filmed for IMAX” titles in 2025 further highlight the company’s commitment to catering to the diverse preferences of Saudi audiences.
Imax’s partnership with Muvi Cinemas is a significant step towards establishing a strong presence in Saudi Arabia, with plans to open a total of 50 locations in the country. By collaborating with the top exhibitors in Saudi Arabia, Imax is poised to offer audiences a wide array of cinematic experiences catering to various tastes and preferences.
Imax’s expansion in Saudi Arabia represents a strategic move to capture the growing demand for immersive cinematic experiences in the region. With a focus on delivering high-quality content and partnering with leading exhibitors like Muvi Cinemas, Imax is well-positioned to meet the evolving needs of Saudi audiences and solidify its presence as a premier entertainment provider in the country.
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